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  • Writer's pictureAlbert C

4 Ways to Improve Your Corporate Image

Corporate Gifts

Corporate gifts are a great way to show appreciation towards your clients or employees. It can be a gift directly from the company with your branding, such as a pen with your logo, or it can be a more personal gift, such as an embossed keychain. It’s a good idea to keep in mind that the best gifts are always the ones that show how much thought you put into the present. For example, if you have an employee who has displayed enthusiasm for fishing, and you give him a personalized fishing lure, they’ll not only have a useful gift, but realize that you listen and acknowledge their love for fishing. Similarly, if you have a client who’s expressed that they hate taking the subway; it may be a good idea to treat them to a limo ride and let them enjoy the convenience of a private driver for the day. Always remember that any gift will be graciously accepted if it’s clear that the giver took the time and kindness to pick out a memorable trinket for the recipient.

Corporate Attire

Be sure when you arrive to work that you dress the part. It’s always important to overdress on the first day, that way, if people are more casual, you can adjust accordingly the next day. However, you don’t want to show up in jeans and a tee shirt only to find out that everyone wears three piece suits! It’s always better to go fancier than be underdressed. A general rule of thumb is to ask the HR person at your company what the general consensus regarding work wear is at your company. Some companies have a strict guideline right down to your hair color and nail polish, while others encourage creative expression through attire and have more relaxed parameters.

Gift box with gold ribbon

Corporate Slang

Use important sounding words like “strategy,” “I concur,” and phrases like “let’s circle back later.” All jokes aside, it may be intimidating to step into the corporate world, which contains tons of long-winded acronyms and new concepts that you may not be used to hearing. The most important task to accomplish right from the get go is asking questions or giving unfamiliar terms a quick Google. If it’s an acronym like DoD, a quick Google will reveal that DoD stands for the Department of Defense. If it’s an internal concept, ask a friendly co-worker or your boss. Not only will it help you keep up in meetings, but most of the time, they’ll be happy to help.

Corporate Service

When a client is frustrated, try to see it from their view. Why are they upset? What can we do better as a company? How can we mend these worries to continue our partnership? Be sure to handle every client’s concern with sincere care so that you can grow your relationships, and ultimately, your business. After all, word of mouth is one of the best forms of advertisement and is a surefire way to gain new clients and expand your outreach. If you do find that you’ve accidentally lost your client’s faith in you, be sure to reach out and make amends, and follow up with a corporate gift as an extension of your apology. For example, send an apology card and write that you hope to continue the partnership and prove to them that you’re the best bet to work with in spite of your snafu, and then gift them a ride to the office, compliments of you, for your next business meeting. It will show them that you’re both honestly sorry and dedicated to going above and beyond ensuring that they’re a happy client of yours.

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